Article Search Engine: GoArticles.com: "Internet Marketing Lessons From The Rich Jerk And His Infomercial by Gaston Collins
The Rich Jerk is at it again. After taking the Internet by storm and generating over $1 million in sales since June of 2005, the Marketing Guru is launching a nationwide infomercial on April 3rd. He'll be selling a paperback version of his famous ebook, 'The Rich Jerk' which made him an instant Internet Celebrity, along with a accompanying CD-ROM. Customers can also choose to purchase a Rich Jerk optimized website that sells a wide range of products along with optional web hosting services for a small monthly fee.
It's no doubt that the Rich Jerk is a huge success for it's creator and author, who shall remain nameless. It's also true that there is some very valuable information inside the book. But, the lessons that could be learned from watching how far the creator has taken the Rich Jerk concept are truly priceless!
Sales Copywriting
Perhaps the biggest lesson that should be learned from the Rich Jerk is the importance of great sales copywriting. Without this, your product is dead in the water. If you can't convince your visitors that they need what your selling to solve their problem, all the visitors in the world won't make you a dime!
The Rich Jerk took a really unusual copywriting approach to this. His purpose was to offend you and talk down to you enough to make you want to make the purchase. He's rude, crude, extremely obnoxious, and sometimes even obscene! And he sells his books like hotcakes!
But the value of writing quality sales copy that converts doesn't stop there. In fact there's much more to the Rich Jerk's equation.
Recruit Top Gun Affiliates
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